diff --git a/apps/web/components/analytics-provider.tsx b/apps/web/components/analytics-provider.tsx
index 395c78f50..410bd6661 100644
--- a/apps/web/components/analytics-provider.tsx
+++ b/apps/web/components/analytics-provider.tsx
@@ -2,15 +2,15 @@
 
 import { useEffect } from 'react';
 
+
+
 import { usePathname, useSearchParams } from 'next/navigation';
 
+
+
 import { analytics } from '@kit/analytics';
-import {
-  AppEvent,
-  AppEventType,
-  ConsumerProvidedEventTypes,
-  useAppEvents,
-} from '@kit/shared/events';
+import { AppEvent, AppEventType, ConsumerProvidedEventTypes, useAppEvents } from '@kit/shared/events';
+
 
 type AnalyticsMapping<
   T extends ConsumerProvidedEventTypes = NonNullable<unknown>,
@@ -48,10 +48,10 @@ function useAnalyticsMapping<T extends ConsumerProvidedEventTypes>(
  */
 const analyticsMapping: AnalyticsMapping = {
   'user.signedIn': (event) => {
-    const userId = event.payload.userId;
+    const { userId, ...traits } = event.payload;
 
     if (userId) {
-      return analytics.identify(userId);
+      return analytics.identify(userId, traits);
     }
   },
   'user.signedUp': (event) => {
diff --git a/apps/web/components/auth-provider.tsx b/apps/web/components/auth-provider.tsx
index 1cfec12d2..236e8104f 100644
--- a/apps/web/components/auth-provider.tsx
+++ b/apps/web/components/auth-provider.tsx
@@ -2,6 +2,7 @@
 
 import { useCallback } from 'react';
 
+import { useMonitoring } from '@kit/monitoring/hooks';
 import { useAppEvents } from '@kit/shared/events';
 import { useAuthChangeListener } from '@kit/supabase/hooks/use-auth-change-listener';
 
@@ -13,7 +14,9 @@ export function AuthProvider(props: React.PropsWithChildren) {
   useAuthChangeListener({
     appHomePath: pathsConfig.app.home,
     onEvent: (event, session) => {
-      dispatchEvent(event, session?.user.id);
+      dispatchEvent(event, session?.user.id, {
+        email: session?.user.email ?? '',
+      });
     },
   });
 
@@ -22,27 +25,36 @@ export function AuthProvider(props: React.PropsWithChildren) {
 
 function useDispatchAppEventFromAuthEvent() {
   const { emit } = useAppEvents();
+  const monitoring = useMonitoring();
 
   return useCallback(
-    (type: string, userId: string | undefined) => {
+    (
+      type: string,
+      userId: string | undefined,
+      traits: Record<string, string> = {},
+    ) => {
       switch (type) {
         case 'SIGNED_IN':
-          emit({
-            type: 'user.signedIn',
-            payload: { userId: userId! },
-          });
+          if (userId) {
+            emit({
+              type: 'user.signedIn',
+              payload: { userId, ...traits },
+            });
+
+            monitoring.identifyUser({ id: userId, ...traits });
+          }
 
           break;
 
         case 'USER_UPDATED':
           emit({
             type: 'user.updated',
-            payload: { userId: userId! },
+            payload: { userId: userId!, ...traits },
           });
 
           break;
       }
     },
-    [emit],
+    [emit, monitoring],
   );
 }
diff --git a/packages/monitoring/core/src/console-monitoring.service.ts b/packages/monitoring/core/src/console-monitoring.service.ts
index aa79817b4..48d1ca554 100644
--- a/packages/monitoring/core/src/console-monitoring.service.ts
+++ b/packages/monitoring/core/src/console-monitoring.service.ts
@@ -1,8 +1,8 @@
 import { MonitoringService } from '@kit/monitoring-core';
 
 export class ConsoleMonitoringService implements MonitoringService {
-  identifyUser() {
-    // noop
+  identifyUser(data: { id: string }) {
+    console.log(`[Console Monitoring] Identified user`, data);
   }
 
   captureException(error: Error) {