Replace all marketing placeholder content with real MYeasyCMS content

- Logo: Replace generic Makerkit SVG with MYeasyCMS branded logo (grid icon + styled text)
- Blog: Replace 3 SaaS placeholder posts with 5 real articles (Vereinsverwaltung, SEPA, Website, DSGVO, Mitglieder-Tipps)
- Changelog: Replace 6 generic entries with real feature announcements (Verbandsverwaltung, Fischerei, Dateien, Kurse, Einladungen, i18n)
- Documentation: Rewrite all 20 docs from Makerkit references to MYeasyCMS content
- FAQ: Replace 6 generic SaaS questions with 10 real MYeasyCMS questions
- Navigation: Replace Changelog link with Contact in main nav
- Footer: Reorganize into Product/Company/Legal sections
- Translations: Update all EN marketing strings to match real Com.BISS content

apps/web/i18n/messages/en/marketing.json

@@ -2,117 +2,117 @@
   "blog": "Blog",
   "blogSubtitle": "News and updates about the platform",
   "changelog": "Changelog",
-  "changelogSubtitle": "Latest updates and improvements to the platform",
+  "changelogSubtitle": "Latest updates and improvements",
   "noChangelogEntries": "No changelog entries found",
   "changelogPaginationNext": "Next Page",
   "changelogPaginationPrevious": "Previous Page",
   "changelogNavigationPrevious": "Previous",
   "changelogNavigationNext": "Next",
   "documentation": "Documentation",
-  "documentationSubtitle": "Tutorials and guide to get started with the platform",
+  "documentationSubtitle": "Guides and help to get started",
   "faq": "FAQ",
-  "faqSubtitle": "Frequently asked questions about the platform",
+  "faqSubtitle": "Frequently asked questions about MYeasyCMS",
   "pricing": "Pricing",
-  "pricingSubtitle": "Pricing plans and payment options",
+  "pricingSubtitle": "Plans and pricing options",
   "backToBlog": "Back to blog",
   "noPosts": "No posts found",
   "blogPaginationNext": "Next Page",
   "blogPaginationPrevious": "Previous Page",
   "readMore": "Read more",
-  "contactFaq": "If you have any questions, please contact us",
+  "contactFaq": "Have more questions? Contact us directly",
   "contact": "Contact",
-  "about": "About",
+  "about": "Company",
   "product": "Product",
   "legal": "Legal",
   "termsOfService": "Terms of Service",
   "termsOfServiceDescription": "Our terms and conditions",
   "cookiePolicy": "Cookie Policy",
-  "cookiePolicyDescription": "Our cookie policy and how we use them",
+  "cookiePolicyDescription": "Our cookie policy",
   "privacyPolicy": "Privacy Policy",
-  "privacyPolicyDescription": "Our privacy policy and how we use your data",
-  "contactDescription": "Contact us for any questions or feedback",
-  "contactHeading": "Send us a message",
-  "contactSubheading": "We will get back to you as soon as possible",
+  "privacyPolicyDescription": "Our privacy policy and data handling",
+  "contactDescription": "Contact us for questions, demos, and custom offers",
+  "contactHeading": "We're here for you",
+  "contactSubheading": "Personal consultation, test access, and custom offers — get in touch.",
   "contactName": "Your Name",
   "contactEmail": "Your Email",
   "contactMessage": "Your Message",
   "sendMessage": "Send Message",
   "contactSuccess": "Your message has been sent successfully",
   "contactError": "An error occurred while sending your message",
-  "contactSuccessDescription": "We have received your message and will get back to you as soon as possible",
+  "contactSuccessDescription": "We have received your message and will get back to you shortly",
   "contactErrorDescription": "An error occurred while sending your message. Please try again later",
-  "footerDescription": "The all-in-one management platform for associations, clubs, and organizations. Built by Com.BISS GmbH.",
-  "copyright": "© Copyright {year} {product}. All Rights Reserved.",
+  "footerDescription": "Association and federation management from Bavaria — personal, reliable, and fair since 2004. Developed by Com.BISS GmbH, Schierling.",
+  "copyright": "© 2004–{year} Com.BISS GmbH. All Rights Reserved.",
 
-  "heroPill": "The next generation of association management",
-  "heroTitle": "Manage your organization. Simply and efficiently.",
-  "heroSubtitle": "MyEasyCMS is the all-in-one platform for associations, clubs, and organizations. Manage members, courses, events, finances, and more — all from one place.",
+  "heroPill": "Since 2004 — 22 years of experience",
+  "heroTitle": "Association management that grows with you",
+  "heroSubtitle": "From member management to SEPA direct debit — the software trusted by associations and federations across Bavaria for two decades. 69,000 managed members, 90+ connected organizations.",
 
-  "trustedBy": "Trusted by associations and clubs across Germany",
-  "trustAssociations": "Associations",
-  "trustSchools": "Educational Institutions",
-  "trustClubs": "Sports & Fishing Clubs",
-  "trustOrganizations": "Non-Profit Organizations",
+  "trustedBy": "Trusted by associations and federations across Bavaria",
+  "trustAssociations": "3 District Fishing Federations",
+  "trustSchools": "Adult Education Centers",
+  "trustClubs": "90+ Connected Clubs",
+  "trustOrganizations": "City of Regensburg since 2010",
 
   "featuresHeading": "Everything your organization needs",
-  "featuresSubheading": "From member management to finance — all the tools you need in one modern, easy-to-use platform.",
+  "featuresSubheading": "MYeasyCMS was built specifically for associations and federations — modular, web-based, accessible from any browser.",
   "featuresLabel": "Core Modules",
 
   "featureMembersTitle": "Member Management",
-  "featureMembersDesc": "Manage all your members with departments, dues tracking, membership cards, applications, and detailed statistics.",
+  "featureMembersDesc": "Master data, contact information, mandates, honors, history, and notes — all in one place. With departments, dues tracking, and membership cards.",
   "featureCoursesTitle": "Course Management",
-  "featureCoursesDesc": "Organize courses with scheduling, instructor assignment, attendance tracking, categories, and locations.",
+  "featureCoursesDesc": "Course, instructor, and participant management with calendar, holiday consideration, cost calculation, and online registration.",
   "featureBookingsTitle": "Room Bookings",
-  "featureBookingsDesc": "Book rooms and resources with a visual calendar, manage guests, and track availability at a glance.",
+  "featureBookingsDesc": "Reservation management with occupancy overview, holiday consideration, and key management for building access.",
   "featureEventsTitle": "Event Management",
-  "featureEventsDesc": "Plan and manage events with registrations, holiday passes, and participant tracking.",
-  "featureFinanceTitle": "Finance & Billing",
-  "featureFinanceDesc": "Handle invoices, payments, and SEPA direct debit collections — keep your finances organized effortlessly.",
-  "featureNewsletterTitle": "Newsletter",
-  "featureNewsletterDesc": "Create and send professional newsletters with templates. Keep your members informed and engaged.",
+  "featureEventsDesc": "Plan and manage events with registrations, holiday passes, and participant tracking — developed in cooperation with the City of Regensburg.",
+  "featureFinanceTitle": "Dues & SEPA",
+  "featureFinanceDesc": "Dues and fee management, SEPA direct debit mandates, XML export, and account management by fiscal year. Invoices and payments under control.",
+  "featureNewsletterTitle": "Email & Newsletter",
+  "featureNewsletterDesc": "Email communication with members and newsletter distribution with templates. Keep your members informed.",
 
-  "showcaseHeading": "A powerful dashboard at your fingertips",
-  "showcaseDescription": "Get a complete overview of your organization with our intuitive dashboard. Access everything you need — members, courses, events, and finances — from one central hub.",
+  "showcaseHeading": "A powerful dashboard at a glance",
+  "showcaseDescription": "Get a complete overview of your organization — members, courses, open invoices, and events — all from one central place. Quick actions for the most common tasks.",
 
   "additionalFeaturesHeading": "And there's more",
-  "additionalFeaturesSubheading": "Additional tools to streamline every aspect of your organization's daily work.",
+  "additionalFeaturesSubheading": "Additional tools that simplify every aspect of daily association work.",
   "additionalFeaturesLabel": "More Features",
 
-  "featureDocumentsTitle": "Document Management",
-  "featureDocumentsDesc": "Generate documents from templates, manage files, and keep all your important documents organized.",
-  "featureSiteBuilderTitle": "Website Builder",
-  "featureSiteBuilderDesc": "Create and manage your organization's website without any programming knowledge. Update content with ease.",
+  "featureDocumentsTitle": "Documents & Cards",
+  "featureDocumentsDesc": "Membership cards, invoices, labels, reports, letters, and certificates — generated from templates, exportable as PDF and Excel.",
+  "featureSiteBuilderTitle": "Club Website",
+  "featureSiteBuilderDesc": "Create your club's public website without programming — with a drag-and-drop editor, events, and course offerings directly from the CMS.",
   "featureModulesTitle": "Custom Modules",
-  "featureModulesDesc": "Extend the platform with custom modules tailored to your specific needs. Import data and configure settings.",
+  "featureModulesDesc": "Extend the platform with custom data modules for waters, catch books, work duties, or any other club data.",
 
-  "whyChooseHeading": "Why organizations choose MyEasyCMS",
-  "whyChooseDescription": "Built with over 20 years of experience serving associations, clubs, and non-profit organizations across Germany.",
-  "whyResponsiveTitle": "Mobile-Friendly",
-  "whyResponsiveDesc": "Access your data from any device. Our responsive design works perfectly on desktop, tablet, and smartphone.",
-  "whySecureTitle": "Secure & Reliable",
-  "whySecureDesc": "Your data is protected with enterprise-grade security. Regular backups ensure nothing is ever lost.",
-  "whySupportTitle": "Personal Support",
-  "whySupportDesc": "Get direct, personal support from our team. We speak your language and understand your needs.",
-  "whyGdprTitle": "GDPR Compliant",
-  "whyGdprDesc": "Fully compliant with European data protection regulations. Your members' data is handled with care.",
+  "whyChooseHeading": "Why organizations trust Com.BISS",
+  "whyChooseDescription": "In 2004, five women came together and founded a web agency. Since then, we've worked hand in hand with our customers — personal, fair, and reliable. Managing directors: Brit Schiergl and Elisabeth Zehetbauer.",
+  "whyResponsiveTitle": "Personal",
+  "whyResponsiveDesc": "We know our customers and their requirements. No anonymous ticket system — direct contact with the people who develop your software.",
+  "whySecureTitle": "Reliable",
+  "whySecureDesc": "22 years of customer relationships speak for themselves. We support you outside of regular business hours — quickly and straightforwardly.",
+  "whySupportTitle": "Fair",
+  "whySupportDesc": "Fair prices, fast and flexible implementation of customer requests. New features and changes at fixed prices — no surprises.",
+  "whyGdprTitle": "100% Servers in Germany",
+  "whyGdprDesc": "Based in Schierling near Regensburg. Servers in Germany. GDPR compliant. Your data stays here.",
 
-  "howItWorksHeading": "Get started in three easy steps",
-  "howItWorksSubheading": "Setting up your organization on MyEasyCMS takes just minutes.",
-  "howStep1Title": "Create your account",
-  "howStep1Desc": "Sign up for free and set up your organization profile. No credit card required to get started.",
-  "howStep2Title": "Configure your modules",
-  "howStep2Desc": "Activate the modules you need — members, courses, events, finance — and customize them to fit your workflow.",
-  "howStep3Title": "Invite your team",
-  "howStep3Desc": "Add team members with different roles and permissions. Start managing your organization collaboratively.",
+  "howItWorksHeading": "Get started in three simple steps",
+  "howItWorksSubheading": "Setting up your organization on MYeasyCMS takes just minutes.",
+  "howStep1Title": "Request test access",
+  "howStep1Desc": "Request a free test account — we set everything up for you and personally guide you through the platform.",
+  "howStep2Title": "Configure modules",
+  "howStep2Desc": "Activate the modules you need — members, dues, waters, SEPA — and customize them to fit your organization.",
+  "howStep3Title": "Start managing",
+  "howStep3Desc": "Import your existing member lists and get started right away — with personal support from our team.",
 
-  "pricingPillLabel": "Start for free",
-  "pricingPillText": "No credit card required.",
-  "pricingHeading": "Fair pricing for all types of organizations",
-  "pricingSubheading": "Get started on our free plan and upgrade when you are ready.",
+  "pricingPillLabel": "Fair Pricing",
+  "pricingPillText": "No limit on number of users",
+  "pricingHeading": "Fair pricing based on club size",
+  "pricingSubheading": "All features included. No hidden costs. Personal setup with every plan.",
 
-  "ctaHeading": "Ready to simplify your organization's management?",
-  "ctaDescription": "Join hundreds of associations, clubs, and organizations who already use MyEasyCMS to streamline their work.",
-  "ctaButtonPrimary": "Get Started for Free",
-  "ctaButtonSecondary": "Contact Us",
-  "ctaNote": "No credit card required. Free plan available."
+  "ctaHeading": "Ready for management that simply works?",
+  "ctaDescription": "Request a free test account — or get personal consultation. Phone: 09451 9499-09.",
+  "ctaButtonPrimary": "Request free test access",
+  "ctaButtonSecondary": "Get personal consultation",
+  "ctaNote": "No risk. Personal setup included. GDPR compliant."
 }